Sarah Eckersley Yoga & Mentor

Sarah came to me with a clear idea of her brand vision. We worked together to create designs that would compliment her home space where she records her yoga sessions and would also fit into her current Instagram feed aesthetic.

Brand vibe

Calm, inspiring, uplifting, welcoming


Logo Design, Brand Identity, Social media templates, e-newsletter restyle.



Sarah had a very clear vision for her business moving forwards and was an absolute joy to work with. The brief for this project was to create a brand identity for both her Yoga and Mentor offerings. The brand needed to have an inspiring, uplifting and welcoming feel. Sarah’s vision for her coaching services was to help people cultivate a new belief system so they feel re-connected to their inner teacher and transformed in their mindset and life. 

The visual aesthetic for the designs took influence from Sarah’s favourite inspirational quotes, natural beachy hues and Sarah’s home interior, helping to tie everything together. Sarah’s calm and spiritual approach is reflected in the gentle calm and nurturing palette.

The logo icons we created were built on the theme ‘breathe, trust, transform’ with a simplified tree pose symbol and rays of light symbolising transformation and enlightenment. Different versions of the logo were created to allow flexibility across multiple platforms and uses.

I absolutely loved working with Jodie. She really grasped who I was, what my brand was about and what I was looking to create from the off which made the whole process extremely smooth and enjoyable.

Not only were her designs beautiful and exactly what I wanted, she did it all within quite a tight deadline which I was so grateful for and it made me feel really valued as a client. If I ever need any more support on the branding and design front I’ll definitely come back to Jodie, I trust her completely and I honestly don’t think anyone could have done a better job.

Sarah Eckersley – Yoga & Mentor